Iconers, it's time for a new Icon exclusive! The TV ad for Madonna's H&M 'M By Madonna' collection is now available for online viewing from Madonna.com. Since Madonna directed the commercial there was a lot more preparation than usual. In addition to a script, a storyboard is created to help show the plot of the story in a commercial. Today, we are happy to premiere the full storyboard that was used during the production of the ad! Not only is this an exclusive for ICON, but it is also a behind the scenes look into Madonna's creative process! Just click on the banner below to launch this special feature now!